Creativity as the key to success—a plea for more guts in social marketing communication
CC BY
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| Tác giả chính: | |
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
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Springer
2023
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| Truy cập trực tuyến: | https://link.springer.com/article/10.1007/s12208-023-00364-8 https://dlib.phenikaa-uni.edu.vn/handle/PNK/8451 |
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oai:localhost:PNK-84512023-05-12T04:14:23Z Creativity as the key to success—a plea for more guts in social marketing communication Answin, Vilmar SDGs social marketing communication CC BY Despite numerous campaigns, the efforts made not only to inform people of the Strategic Development Goals (SDGs) but also to persuade them to contribute individually to the task of achieving these goals have not yet been sufficient. Namely, awareness of the SDGs remains very low among broad sections of the population. In addition, the statements of these goals are not understood in many cases (World Economic Forum 2020). Finally, behavioural changes based on relevant insights have hitherto been insufficient. This situation is also reflected in the UN report, which attests to the insufficient progress made with regard to achieving the SDGs in most countries and notes that in 2020 and 2021, the SDG Index Score even stagnated (Sachs et al., 2022). 2023-05-12T04:14:23Z 2023-05-12T04:14:23Z 2023 Book https://link.springer.com/article/10.1007/s12208-023-00364-8 https://dlib.phenikaa-uni.edu.vn/handle/PNK/8451 en application/pdf Springer |
| institution |
Digital Phenikaa |
| collection |
Digital Phenikaa |
| language |
English |
| topic |
SDGs social marketing communication |
| spellingShingle |
SDGs social marketing communication Answin, Vilmar Creativity as the key to success—a plea for more guts in social marketing communication |
| description |
CC BY |
| format |
Book |
| author |
Answin, Vilmar |
| author_facet |
Answin, Vilmar |
| author_sort |
Answin, Vilmar |
| title |
Creativity as the key to success—a plea for more guts in social marketing communication |
| title_short |
Creativity as the key to success—a plea for more guts in social marketing communication |
| title_full |
Creativity as the key to success—a plea for more guts in social marketing communication |
| title_fullStr |
Creativity as the key to success—a plea for more guts in social marketing communication |
| title_full_unstemmed |
Creativity as the key to success—a plea for more guts in social marketing communication |
| title_sort |
creativity as the key to success—a plea for more guts in social marketing communication |
| publisher |
Springer |
| publishDate |
2023 |
| url |
https://link.springer.com/article/10.1007/s12208-023-00364-8 https://dlib.phenikaa-uni.edu.vn/handle/PNK/8451 |
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1765717598960353280 |
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8.891695 |