APA Citation

Answin, V. (2023). Creativity as the key to success—a plea for more guts in social marketing communication. Springer.

Chicago Style Citation

Answin, Vilmar. Creativity As the Key to Success—a Plea for More Guts in Social Marketing Communication. Springer, 2023.

MLA Citation

Answin, Vilmar. Creativity As the Key to Success—a Plea for More Guts in Social Marketing Communication. Springer, 2023.

Warning: These citations may not always be 100% accurate.