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Creativity as the key to success—a plea for more guts in social marketing communication

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Main Author: Answin, Vilmar
Format: Book
Language:English
Published: Springer 2023
Subjects:
SDGs
social marketing communication
Online Access:https://link.springer.com/article/10.1007/s12208-023-00364-8
https://dlib.phenikaa-uni.edu.vn/handle/PNK/8451
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spelling oai:localhost:PNK-84512023-05-12T04:14:23Z Creativity as the key to success—a plea for more guts in social marketing communication Answin, Vilmar SDGs social marketing communication CC BY Despite numerous campaigns, the efforts made not only to inform people of the Strategic Development Goals (SDGs) but also to persuade them to contribute individually to the task of achieving these goals have not yet been sufficient. Namely, awareness of the SDGs remains very low among broad sections of the population. In addition, the statements of these goals are not understood in many cases (World Economic Forum 2020). Finally, behavioural changes based on relevant insights have hitherto been insufficient. This situation is also reflected in the UN report, which attests to the insufficient progress made with regard to achieving the SDGs in most countries and notes that in 2020 and 2021, the SDG Index Score even stagnated (Sachs et al., 2022). 2023-05-12T04:14:23Z 2023-05-12T04:14:23Z 2023 Book https://link.springer.com/article/10.1007/s12208-023-00364-8 https://dlib.phenikaa-uni.edu.vn/handle/PNK/8451 en application/pdf Springer
institution Digital Phenikaa
collection Digital Phenikaa
language English
topic SDGs
social marketing communication
spellingShingle SDGs
social marketing communication
Answin, Vilmar
Creativity as the key to success—a plea for more guts in social marketing communication
description CC BY
format Book
author Answin, Vilmar
author_facet Answin, Vilmar
author_sort Answin, Vilmar
title Creativity as the key to success—a plea for more guts in social marketing communication
title_short Creativity as the key to success—a plea for more guts in social marketing communication
title_full Creativity as the key to success—a plea for more guts in social marketing communication
title_fullStr Creativity as the key to success—a plea for more guts in social marketing communication
title_full_unstemmed Creativity as the key to success—a plea for more guts in social marketing communication
title_sort creativity as the key to success—a plea for more guts in social marketing communication
publisher Springer
publishDate 2023
url https://link.springer.com/article/10.1007/s12208-023-00364-8
https://dlib.phenikaa-uni.edu.vn/handle/PNK/8451
_version_ 1765717598960353280
score 8.887836

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