Global Marketing /
Familiarizes Readers with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dim...
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| Format: | Specialized reference book |
| Language: | English |
| Published: |
Malaysia :
Pearson,
2017.
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| Edition: | 9th ed. |
| Subjects: | |
| Online Access: | https://dlib.phenikaa-uni.edu.vn/handle/PNK/1724 |
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