Global Marketing /

Familiarizes Readers with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dim...

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Bibliographic Details
Main Author: Keegan, Warren J.
Other Authors: Green, Mark C.
Format: Specialized reference book
Language:English
Published: Malaysia : Pearson, 2017.
Edition:9th ed.
Subjects:
Online Access:https://dlib.phenikaa-uni.edu.vn/handle/PNK/1724
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