Global Marketing /
Familiarizes Readers with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dim...
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| Định dạng: | Sách tham khảo chuyên ngành |
| Ngôn ngữ: | English |
| Nhà xuất bản: |
Malaysia :
Pearson,
2017.
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| Phiên bản: | 9th ed. |
| Chủ đề: | |
| Truy cập trực tuyến: | https://dlib.phenikaa-uni.edu.vn/handle/PNK/1724 |
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| Tóm tắt: | Familiarizes Readers with Global Marketing and the Global Business Environment
Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors’ goal has been to write a book that’s authoritative in content yet relaxed and assured in style and tone.
Readers have consistently praised Global Marketing for its simple, readable language and clarity. The Ninth Edition brings global marketing into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. |
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| Mô tả tài liệu: | Tài liệu online năm xuất bản 2020 10th Global edition |
| Mô tả vật lý: | 624 tr. ; 28 cm. |
| Số ISBN: | 9780134129945 |