Marketing management : Knowledge and skills /
Marketing Management, 8/e, by Peter and Donnelly, serves as an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through c...
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| Format: | Specialized reference book |
| Language: | English |
| Published: |
Boston :
McGraw - Hill,
2007.
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| Edition: | 8th ed. |
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