Peter, J. P., & Donnelly Jr, J. H. (2007). Marketing management: Knowledge and skills (8th ed.). Boston: McGraw - Hill.
Chicago Style CitationPeter, J. Paul., and James H. Donnelly Jr. Marketing Management: Knowledge and Skills. 8th ed. Boston: McGraw - Hill, 2007.
MLA CitationPeter, J. Paul., and James H. Donnelly Jr. Marketing Management: Knowledge and Skills. 8th ed. Boston: McGraw - Hill, 2007.
Warning: These citations may not always be 100% accurate.