Marketing management : Knowledge and skills /

Marketing Management, 8/e, by Peter and Donnelly, serves as an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can develop and maintain successful marketing strategies. The text does this through c...

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Bibliographic Details
Main Author: Peter, J. Paul.
Other Authors: Donnelly Jr, James H.
Format: Specialized reference book
Language:English
Published: Boston : McGraw - Hill, 2007.
Edition:8th ed.
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