Customer journey management capability in business-to-business markets: Its bright and dark sides and overall impact on firm performance

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Bibliographic Details
Main Authors: Christian, Homburg, Moritz, Tischer
Format: Book
Language:English
Published: Springer 2023
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Online Access:https://link.springer.com/article/10.1007/s11747-023-00923-9
https://dlib.phenikaa-uni.edu.vn/handle/PNK/8478
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