Christian, H. (2023). Customer journey management capability in business-to-business markets: Its bright and dark sides and overall impact on firm performance. Springer.
Chicago Style CitationChristian, Homburg. Customer Journey Management Capability in Business-to-business Markets: Its Bright and Dark Sides and Overall Impact On Firm Performance. Springer, 2023.
MLA CitationChristian, Homburg. Customer Journey Management Capability in Business-to-business Markets: Its Bright and Dark Sides and Overall Impact On Firm Performance. Springer, 2023.
Warning: These citations may not always be 100% accurate.