Christian, H. (2023). Customer journey management capability in business-to-business markets: Its bright and dark sides and overall impact on firm performance. Springer.
Trích dẫn theo kiểu ChicagoChristian, Homburg. Customer Journey Management Capability in Business-to-business Markets: Its Bright and Dark Sides and Overall Impact On Firm Performance. Springer, 2023.
Trích dẫn MLAChristian, Homburg. Customer Journey Management Capability in Business-to-business Markets: Its Bright and Dark Sides and Overall Impact On Firm Performance. Springer, 2023.
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