An eye-tracking study on how the popularity and gender of the endorsers affected the audience’s attention on the advertisement
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Springer
2023
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| Subjects: | |
| Online Access: | https://link.springer.com/article/10.1007/s10660-023-09676-7 https://dlib.phenikaa-uni.edu.vn/handle/PNK/8472 |
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