An eye-tracking study on how the popularity and gender of the endorsers affected the audience’s attention on the advertisement

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Bibliographic Details
Main Authors: Majid, Zahmati, Seyed Morteza, Azimzadeh, Mohammad Saber, Sotoodeh
Format: Book
Language:English
Published: Springer 2023
Subjects:
Online Access:https://link.springer.com/article/10.1007/s10660-023-09676-7
https://dlib.phenikaa-uni.edu.vn/handle/PNK/8472
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