Drivers of consumer’s willingness to pay for fair trade food products the role of positive and negative emotions
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
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Springer
2023
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| Truy cập trực tuyến: | https://link.springer.com/article/10.1007/s12208-023-00366-6 https://dlib.phenikaa-uni.edu.vn/handle/PNK/8448 |
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oai:localhost:PNK-84482023-05-12T02:37:08Z Drivers of consumer’s willingness to pay for fair trade food products the role of positive and negative emotions Pilar, Fernández-Ferrín Sandra, Castro-González Belén, Bande fair trade food products stimulus-organism-response (S-O-R) theory CC BY This paper proposes an explanatory model of the intention to pay for fair trade food products based on the stimulus-organism-response (S-O-R) theory. The research aims are to test the effects of general attitudes toward sustainable food products on the valuation of fair-trade food products, to study the effects of emotions on willingness to pay for fair trade food products and to analyse the mediating role of product evaluation and emotions. The proposed model was tested using an ordinary least squares estimation and an analysis combining the properties of parallel and serial mediation on a representative sample of 305 consumers in the Basque Country (Spain). Descriptive analyses indicate that respondents had a favourable attitude toward sustainable products and positively valued fair trade products. The willingness to pay was moderate. 2023-05-12T02:37:08Z 2023-05-12T02:37:08Z 2023 Book https://link.springer.com/article/10.1007/s12208-023-00366-6 https://dlib.phenikaa-uni.edu.vn/handle/PNK/8448 en application/pdf Springer |
| institution |
Digital Phenikaa |
| collection |
Digital Phenikaa |
| language |
English |
| topic |
fair trade food products stimulus-organism-response (S-O-R) theory |
| spellingShingle |
fair trade food products stimulus-organism-response (S-O-R) theory Pilar, Fernández-Ferrín Sandra, Castro-González Belén, Bande Drivers of consumer’s willingness to pay for fair trade food products the role of positive and negative emotions |
| description |
CC BY |
| format |
Book |
| author |
Pilar, Fernández-Ferrín Sandra, Castro-González Belén, Bande |
| author_facet |
Pilar, Fernández-Ferrín Sandra, Castro-González Belén, Bande |
| author_sort |
Pilar, Fernández-Ferrín |
| title |
Drivers of consumer’s willingness to pay for fair trade food products the role of positive and negative emotions |
| title_short |
Drivers of consumer’s willingness to pay for fair trade food products the role of positive and negative emotions |
| title_full |
Drivers of consumer’s willingness to pay for fair trade food products the role of positive and negative emotions |
| title_fullStr |
Drivers of consumer’s willingness to pay for fair trade food products the role of positive and negative emotions |
| title_full_unstemmed |
Drivers of consumer’s willingness to pay for fair trade food products the role of positive and negative emotions |
| title_sort |
drivers of consumer’s willingness to pay for fair trade food products the role of positive and negative emotions |
| publisher |
Springer |
| publishDate |
2023 |
| url |
https://link.springer.com/article/10.1007/s12208-023-00366-6 https://dlib.phenikaa-uni.edu.vn/handle/PNK/8448 |
| _version_ |
1765717598677237760 |
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8.887836 |