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Drivers of consumer’s willingness to pay for fair trade food products the role of positive and negative emotions

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Main Authors: Pilar, Fernández-Ferrín, Sandra, Castro-González, Belén, Bande
Format: Book
Language:English
Published: Springer 2023
Subjects:
fair trade food products
stimulus-organism-response (S-O-R) theory
Online Access:https://link.springer.com/article/10.1007/s12208-023-00366-6
https://dlib.phenikaa-uni.edu.vn/handle/PNK/8448
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spelling oai:localhost:PNK-84482023-05-12T02:37:08Z Drivers of consumer’s willingness to pay for fair trade food products the role of positive and negative emotions Pilar, Fernández-Ferrín Sandra, Castro-González Belén, Bande fair trade food products stimulus-organism-response (S-O-R) theory CC BY This paper proposes an explanatory model of the intention to pay for fair trade food products based on the stimulus-organism-response (S-O-R) theory. The research aims are to test the effects of general attitudes toward sustainable food products on the valuation of fair-trade food products, to study the effects of emotions on willingness to pay for fair trade food products and to analyse the mediating role of product evaluation and emotions. The proposed model was tested using an ordinary least squares estimation and an analysis combining the properties of parallel and serial mediation on a representative sample of 305 consumers in the Basque Country (Spain). Descriptive analyses indicate that respondents had a favourable attitude toward sustainable products and positively valued fair trade products. The willingness to pay was moderate. 2023-05-12T02:37:08Z 2023-05-12T02:37:08Z 2023 Book https://link.springer.com/article/10.1007/s12208-023-00366-6 https://dlib.phenikaa-uni.edu.vn/handle/PNK/8448 en application/pdf Springer
institution Digital Phenikaa
collection Digital Phenikaa
language English
topic fair trade food products
stimulus-organism-response (S-O-R) theory
spellingShingle fair trade food products
stimulus-organism-response (S-O-R) theory
Pilar, Fernández-Ferrín
Sandra, Castro-González
Belén, Bande
Drivers of consumer’s willingness to pay for fair trade food products the role of positive and negative emotions
description CC BY
format Book
author Pilar, Fernández-Ferrín
Sandra, Castro-González
Belén, Bande
author_facet Pilar, Fernández-Ferrín
Sandra, Castro-González
Belén, Bande
author_sort Pilar, Fernández-Ferrín
title Drivers of consumer’s willingness to pay for fair trade food products the role of positive and negative emotions
title_short Drivers of consumer’s willingness to pay for fair trade food products the role of positive and negative emotions
title_full Drivers of consumer’s willingness to pay for fair trade food products the role of positive and negative emotions
title_fullStr Drivers of consumer’s willingness to pay for fair trade food products the role of positive and negative emotions
title_full_unstemmed Drivers of consumer’s willingness to pay for fair trade food products the role of positive and negative emotions
title_sort drivers of consumer’s willingness to pay for fair trade food products the role of positive and negative emotions
publisher Springer
publishDate 2023
url https://link.springer.com/article/10.1007/s12208-023-00366-6
https://dlib.phenikaa-uni.edu.vn/handle/PNK/8448
_version_ 1765717598677237760
score 8.891787

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