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Online reputation of agri-food companies and determining factors an empirical investigation

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Bibliographic Details
Main Authors: Domingo, Fernández-Uclés, Adoración, Mozas-Moral, Enrique, Bernal-Jurado
Format: Book
Language:English
Published: Springer 2023
Subjects:
Online reputation
empirical investigation
Online Access:https://link.springer.com/article/10.1007/s11846-023-00639-8
https://dlib.phenikaa-uni.edu.vn/handle/PNK/8436
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spelling oai:localhost:PNK-84362023-05-11T01:46:55Z Online reputation of agri-food companies and determining factors an empirical investigation Domingo, Fernández-Uclés Adoración, Mozas-Moral Enrique, Bernal-Jurado Online reputation empirical investigation CC BY In an increasingly technology-oriented society, companies should ensure not only that they have an Internet presence but also that they are conveying the right image. According to the resource-based view, online reputation is a key intangible asset for successful technological business change. The aim of this research is to analyze the online reputation of companies in the agri-food sector, identifying the factors that have an impact on it. For this purpose, fuzzy-set qualitative comparative analysis is used. The results show that online reputation is conditioned by legal form and attributes associated with the company website. Such attributes include website quality, the presence of information associated with corporate social responsibility, the use of a secure connection, and the sale of organic products. 2023-05-11T01:46:54Z 2023-05-11T01:46:54Z 2023 Book https://link.springer.com/article/10.1007/s11846-023-00639-8 https://dlib.phenikaa-uni.edu.vn/handle/PNK/8436 en application/pdf Springer
institution Digital Phenikaa
collection Digital Phenikaa
language English
topic Online reputation
empirical investigation
spellingShingle Online reputation
empirical investigation
Domingo, Fernández-Uclés
Adoración, Mozas-Moral
Enrique, Bernal-Jurado
Online reputation of agri-food companies and determining factors an empirical investigation
description CC BY
format Book
author Domingo, Fernández-Uclés
Adoración, Mozas-Moral
Enrique, Bernal-Jurado
author_facet Domingo, Fernández-Uclés
Adoración, Mozas-Moral
Enrique, Bernal-Jurado
author_sort Domingo, Fernández-Uclés
title Online reputation of agri-food companies and determining factors an empirical investigation
title_short Online reputation of agri-food companies and determining factors an empirical investigation
title_full Online reputation of agri-food companies and determining factors an empirical investigation
title_fullStr Online reputation of agri-food companies and determining factors an empirical investigation
title_full_unstemmed Online reputation of agri-food companies and determining factors an empirical investigation
title_sort online reputation of agri-food companies and determining factors an empirical investigation
publisher Springer
publishDate 2023
url https://link.springer.com/article/10.1007/s11846-023-00639-8
https://dlib.phenikaa-uni.edu.vn/handle/PNK/8436
_version_ 1765626990811938816
score 8.891145

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