Online reputation of agri-food companies and determining factors an empirical investigation
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2023
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oai:localhost:PNK-84362023-05-11T01:46:55Z Online reputation of agri-food companies and determining factors an empirical investigation Domingo, Fernández-Uclés Adoración, Mozas-Moral Enrique, Bernal-Jurado Online reputation empirical investigation CC BY In an increasingly technology-oriented society, companies should ensure not only that they have an Internet presence but also that they are conveying the right image. According to the resource-based view, online reputation is a key intangible asset for successful technological business change. The aim of this research is to analyze the online reputation of companies in the agri-food sector, identifying the factors that have an impact on it. For this purpose, fuzzy-set qualitative comparative analysis is used. The results show that online reputation is conditioned by legal form and attributes associated with the company website. Such attributes include website quality, the presence of information associated with corporate social responsibility, the use of a secure connection, and the sale of organic products. 2023-05-11T01:46:54Z 2023-05-11T01:46:54Z 2023 Book https://link.springer.com/article/10.1007/s11846-023-00639-8 https://dlib.phenikaa-uni.edu.vn/handle/PNK/8436 en application/pdf Springer |
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Digital Phenikaa |
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Digital Phenikaa |
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English |
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Online reputation empirical investigation |
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Online reputation empirical investigation Domingo, Fernández-Uclés Adoración, Mozas-Moral Enrique, Bernal-Jurado Online reputation of agri-food companies and determining factors an empirical investigation |
description |
CC BY |
format |
Book |
author |
Domingo, Fernández-Uclés Adoración, Mozas-Moral Enrique, Bernal-Jurado |
author_facet |
Domingo, Fernández-Uclés Adoración, Mozas-Moral Enrique, Bernal-Jurado |
author_sort |
Domingo, Fernández-Uclés |
title |
Online reputation of agri-food companies and determining factors an empirical investigation |
title_short |
Online reputation of agri-food companies and determining factors an empirical investigation |
title_full |
Online reputation of agri-food companies and determining factors an empirical investigation |
title_fullStr |
Online reputation of agri-food companies and determining factors an empirical investigation |
title_full_unstemmed |
Online reputation of agri-food companies and determining factors an empirical investigation |
title_sort |
online reputation of agri-food companies and determining factors an empirical investigation |
publisher |
Springer |
publishDate |
2023 |
url |
https://link.springer.com/article/10.1007/s11846-023-00639-8 https://dlib.phenikaa-uni.edu.vn/handle/PNK/8436 |
_version_ |
1765626990811938816 |
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8.891053 |