E-commerce channel management on the manufacturers’ side ongoing debates and future research pathways
CC BY
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
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Springer
2023
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| Truy cập trực tuyến: | https://link.springer.com/article/10.1007/s11846-023-00645-w https://dlib.phenikaa-uni.edu.vn/handle/PNK/8415 |
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oai:localhost:PNK-84152023-05-05T09:37:10Z E-commerce channel management on the manufacturers’ side ongoing debates and future research pathways Jacopo, Ballerini Dorra, Yahiaoui Guido, Giovando E-commerce channel management manufacturers’ side CC BY Since the beginning of the 2000s, online commerce has been gradually taking over and shaping the global marketplace. This has led several scholars to study the phenomenon from different angles, from consumer habits to privacy risks to related technological innovations. However, only recently has a branch of literature addressing the online channel management phenomenon from the manufacturers’ perspective emerged. This rapidly expanding literature strand remains rather fragmented, raising the need for a systematic literature review to comprehensively structure and discuss it. This study, accordingly, proposes a systematic literature review on online channel management from the manufacturers’ perspective. 2023-05-05T09:37:10Z 2023-05-05T09:37:10Z 2023 Book https://link.springer.com/article/10.1007/s11846-023-00645-w https://dlib.phenikaa-uni.edu.vn/handle/PNK/8415 en application/pdf Springer |
| institution |
Digital Phenikaa |
| collection |
Digital Phenikaa |
| language |
English |
| topic |
E-commerce channel management manufacturers’ side |
| spellingShingle |
E-commerce channel management manufacturers’ side Jacopo, Ballerini Dorra, Yahiaoui Guido, Giovando E-commerce channel management on the manufacturers’ side ongoing debates and future research pathways |
| description |
CC BY |
| format |
Book |
| author |
Jacopo, Ballerini Dorra, Yahiaoui Guido, Giovando |
| author_facet |
Jacopo, Ballerini Dorra, Yahiaoui Guido, Giovando |
| author_sort |
Jacopo, Ballerini |
| title |
E-commerce channel management on the manufacturers’ side ongoing debates and future research pathways |
| title_short |
E-commerce channel management on the manufacturers’ side ongoing debates and future research pathways |
| title_full |
E-commerce channel management on the manufacturers’ side ongoing debates and future research pathways |
| title_fullStr |
E-commerce channel management on the manufacturers’ side ongoing debates and future research pathways |
| title_full_unstemmed |
E-commerce channel management on the manufacturers’ side ongoing debates and future research pathways |
| title_sort |
e-commerce channel management on the manufacturers’ side ongoing debates and future research pathways |
| publisher |
Springer |
| publishDate |
2023 |
| url |
https://link.springer.com/article/10.1007/s11846-023-00645-w https://dlib.phenikaa-uni.edu.vn/handle/PNK/8415 |
| _version_ |
1765355198101848064 |
| score |
8.891145 |