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E-commerce channel management on the manufacturers’ side ongoing debates and future research pathways

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Main Authors: Jacopo, Ballerini, Dorra, Yahiaoui, Guido, Giovando
Format: Book
Language:English
Published: Springer 2023
Subjects:
E-commerce channel management
manufacturers’ side
Online Access:https://link.springer.com/article/10.1007/s11846-023-00645-w
https://dlib.phenikaa-uni.edu.vn/handle/PNK/8415
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spelling oai:localhost:PNK-84152023-05-05T09:37:10Z E-commerce channel management on the manufacturers’ side ongoing debates and future research pathways Jacopo, Ballerini Dorra, Yahiaoui Guido, Giovando E-commerce channel management manufacturers’ side CC BY Since the beginning of the 2000s, online commerce has been gradually taking over and shaping the global marketplace. This has led several scholars to study the phenomenon from different angles, from consumer habits to privacy risks to related technological innovations. However, only recently has a branch of literature addressing the online channel management phenomenon from the manufacturers’ perspective emerged. This rapidly expanding literature strand remains rather fragmented, raising the need for a systematic literature review to comprehensively structure and discuss it. This study, accordingly, proposes a systematic literature review on online channel management from the manufacturers’ perspective. 2023-05-05T09:37:10Z 2023-05-05T09:37:10Z 2023 Book https://link.springer.com/article/10.1007/s11846-023-00645-w https://dlib.phenikaa-uni.edu.vn/handle/PNK/8415 en application/pdf Springer
institution Digital Phenikaa
collection Digital Phenikaa
language English
topic E-commerce channel management
manufacturers’ side
spellingShingle E-commerce channel management
manufacturers’ side
Jacopo, Ballerini
Dorra, Yahiaoui
Guido, Giovando
E-commerce channel management on the manufacturers’ side ongoing debates and future research pathways
description CC BY
format Book
author Jacopo, Ballerini
Dorra, Yahiaoui
Guido, Giovando
author_facet Jacopo, Ballerini
Dorra, Yahiaoui
Guido, Giovando
author_sort Jacopo, Ballerini
title E-commerce channel management on the manufacturers’ side ongoing debates and future research pathways
title_short E-commerce channel management on the manufacturers’ side ongoing debates and future research pathways
title_full E-commerce channel management on the manufacturers’ side ongoing debates and future research pathways
title_fullStr E-commerce channel management on the manufacturers’ side ongoing debates and future research pathways
title_full_unstemmed E-commerce channel management on the manufacturers’ side ongoing debates and future research pathways
title_sort e-commerce channel management on the manufacturers’ side ongoing debates and future research pathways
publisher Springer
publishDate 2023
url https://link.springer.com/article/10.1007/s11846-023-00645-w
https://dlib.phenikaa-uni.edu.vn/handle/PNK/8415
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score 8.891145

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