Effect of social media marketing on online travel purchase behavior post-COVID-19: mediating role of brand trust and brand loyalty

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Bibliographic Details
Main Authors: Mohd, Azhar, Rehan, Husain, Sheeba, Hamid
Format: Book
Language:English
Published: Springer 2023
Subjects:
BT
BL
Online Access:https://link.springer.com/article/10.1186/s43093-023-00192-6
https://dlib.phenikaa-uni.edu.vn/handle/PNK/8384
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