Magic mirror on the wall: Cross-buying at the point of sale
CC BY
Lưu vào:
| Tác giả chính: | , |
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
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Springer
2023
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| Truy cập trực tuyến: | https://link.springer.com/article/10.1007/s10660-023-09687-4 https://dlib.phenikaa-uni.edu.vn/handle/PNK/7900 |
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oai:localhost:PNK-79002023-04-13T08:35:48Z Magic mirror on the wall: Cross-buying at the point of sale Carsten D., Schultz Björn, Gorlas Stationary retailers Magic mirror CC BY Stationary retailers may introduce new technologies, such as augmented reality, to provide product information and recommendations and thus improve shopping experience. Examples of such augmented reality applications are magic mirrors that enable virtual try-on and may induce cross-buying intention. Based on an experimental scenario and the corresponding results from 301 questionnaires, we find that magic mirrors positively impact consumers’ cross-buying intention. Cross-buying behavior depends particularly on price attractiveness and the aesthetic appeal of the products. Further, men place less emphasis on price attractiveness when considering cross-buying options than women. 2023-04-13T08:35:48Z 2023-04-13T08:35:48Z 2023 Book https://link.springer.com/article/10.1007/s10660-023-09687-4 https://dlib.phenikaa-uni.edu.vn/handle/PNK/7900 en application/pdf Springer |
| institution |
Digital Phenikaa |
| collection |
Digital Phenikaa |
| language |
English |
| topic |
Stationary retailers Magic mirror |
| spellingShingle |
Stationary retailers Magic mirror Carsten D., Schultz Björn, Gorlas Magic mirror on the wall: Cross-buying at the point of sale |
| description |
CC BY |
| format |
Book |
| author |
Carsten D., Schultz Björn, Gorlas |
| author_facet |
Carsten D., Schultz Björn, Gorlas |
| author_sort |
Carsten D., Schultz |
| title |
Magic mirror on the wall: Cross-buying at the point of sale |
| title_short |
Magic mirror on the wall: Cross-buying at the point of sale |
| title_full |
Magic mirror on the wall: Cross-buying at the point of sale |
| title_fullStr |
Magic mirror on the wall: Cross-buying at the point of sale |
| title_full_unstemmed |
Magic mirror on the wall: Cross-buying at the point of sale |
| title_sort |
magic mirror on the wall: cross-buying at the point of sale |
| publisher |
Springer |
| publishDate |
2023 |
| url |
https://link.springer.com/article/10.1007/s10660-023-09687-4 https://dlib.phenikaa-uni.edu.vn/handle/PNK/7900 |
| _version_ |
1763090282354573312 |
| score |
8.881002 |