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Magic mirror on the wall: Cross-buying at the point of sale

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Bibliographic Details
Main Authors: Carsten D., Schultz, Björn, Gorlas
Format: Book
Language:English
Published: Springer 2023
Subjects:
Stationary retailers
Magic mirror
Online Access:https://link.springer.com/article/10.1007/s10660-023-09687-4
https://dlib.phenikaa-uni.edu.vn/handle/PNK/7900
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spelling oai:localhost:PNK-79002023-04-13T08:35:48Z Magic mirror on the wall: Cross-buying at the point of sale Carsten D., Schultz Björn, Gorlas Stationary retailers Magic mirror CC BY Stationary retailers may introduce new technologies, such as augmented reality, to provide product information and recommendations and thus improve shopping experience. Examples of such augmented reality applications are magic mirrors that enable virtual try-on and may induce cross-buying intention. Based on an experimental scenario and the corresponding results from 301 questionnaires, we find that magic mirrors positively impact consumers’ cross-buying intention. Cross-buying behavior depends particularly on price attractiveness and the aesthetic appeal of the products. Further, men place less emphasis on price attractiveness when considering cross-buying options than women. 2023-04-13T08:35:48Z 2023-04-13T08:35:48Z 2023 Book https://link.springer.com/article/10.1007/s10660-023-09687-4 https://dlib.phenikaa-uni.edu.vn/handle/PNK/7900 en application/pdf Springer
institution Digital Phenikaa
collection Digital Phenikaa
language English
topic Stationary retailers
Magic mirror
spellingShingle Stationary retailers
Magic mirror
Carsten D., Schultz
Björn, Gorlas
Magic mirror on the wall: Cross-buying at the point of sale
description CC BY
format Book
author Carsten D., Schultz
Björn, Gorlas
author_facet Carsten D., Schultz
Björn, Gorlas
author_sort Carsten D., Schultz
title Magic mirror on the wall: Cross-buying at the point of sale
title_short Magic mirror on the wall: Cross-buying at the point of sale
title_full Magic mirror on the wall: Cross-buying at the point of sale
title_fullStr Magic mirror on the wall: Cross-buying at the point of sale
title_full_unstemmed Magic mirror on the wall: Cross-buying at the point of sale
title_sort magic mirror on the wall: cross-buying at the point of sale
publisher Springer
publishDate 2023
url https://link.springer.com/article/10.1007/s10660-023-09687-4
https://dlib.phenikaa-uni.edu.vn/handle/PNK/7900
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score 8.891145

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