Marketing Management and Communications in the Public Sector
License: CC BY-NC-ND
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| Tác giả chính: | , |
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Nhà xuất bản: |
Routledge
2022
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| Chủ đề: | |
| Truy cập trực tuyến: | https://dlib.phenikaa-uni.edu.vn/handle/PNK/6527 https://directory.doabooks.org/handle/20.500.12854/63677 |
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oai:localhost:PNK-65272022-12-26T02:53:58Z Marketing Management and Communications in the Public Sector Martial, Pasquier, Jean-Patrick, Villeneuve communication ethics communication models communication strategies communication theory Kinh tế Công nghiệp Kinh tế Quản lý Marketing Thương mại License: CC BY-NC-ND Public management and marketing, marketing and Public marketing, basic marketing concept, marketing information research, marketing strategy, marketing instruments, Public communications - an introduction, communications models and strategies, communications instruments, communications control, crisis communications. 2022-12-26T02:52:35Z 2022-12-26T02:52:35Z 2018 Book 9781315622309 https://dlib.phenikaa-uni.edu.vn/handle/PNK/6527 https://directory.doabooks.org/handle/20.500.12854/63677 en application/pdf Routledge |
| institution |
Digital Phenikaa |
| collection |
Digital Phenikaa |
| language |
English |
| topic |
communication ethics communication models communication strategies communication theory Kinh tế Công nghiệp Kinh tế Quản lý Marketing Thương mại |
| spellingShingle |
communication ethics communication models communication strategies communication theory Kinh tế Công nghiệp Kinh tế Quản lý Marketing Thương mại Martial, Pasquier, Jean-Patrick, Villeneuve Marketing Management and Communications in the Public Sector |
| description |
License: CC BY-NC-ND |
| format |
Book |
| author |
Martial, Pasquier, Jean-Patrick, Villeneuve |
| author_facet |
Martial, Pasquier, Jean-Patrick, Villeneuve |
| author_sort |
Martial, Pasquier, |
| title |
Marketing Management and Communications in the Public Sector |
| title_short |
Marketing Management and Communications in the Public Sector |
| title_full |
Marketing Management and Communications in the Public Sector |
| title_fullStr |
Marketing Management and Communications in the Public Sector |
| title_full_unstemmed |
Marketing Management and Communications in the Public Sector |
| title_sort |
marketing management and communications in the public sector |
| publisher |
Routledge |
| publishDate |
2022 |
| url |
https://dlib.phenikaa-uni.edu.vn/handle/PNK/6527 https://directory.doabooks.org/handle/20.500.12854/63677 |
| _version_ |
1753305797855543296 |
| score |
8.891145 |