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Marketing Management and Communications in the Public Sector

License: CC BY-NC-ND

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Bibliographic Details
Main Authors: Martial, Pasquier,, Jean-Patrick, Villeneuve
Format: Book
Language:English
Published: Routledge 2022
Subjects:
communication ethics
communication models
communication strategies
communication theory
Kinh tế Công nghiệp
Kinh tế
Quản lý
Marketing
Thương mại
Online Access:https://dlib.phenikaa-uni.edu.vn/handle/PNK/6527
https://directory.doabooks.org/handle/20.500.12854/63677
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spelling oai:localhost:PNK-65272022-12-26T02:53:58Z Marketing Management and Communications in the Public Sector Martial, Pasquier, Jean-Patrick, Villeneuve communication ethics communication models communication strategies communication theory Kinh tế Công nghiệp Kinh tế Quản lý Marketing Thương mại License: CC BY-NC-ND Public management and marketing, marketing and Public marketing, basic marketing concept, marketing information research, marketing strategy, marketing instruments, Public communications - an introduction, communications models and strategies, communications instruments, communications control, crisis communications. 2022-12-26T02:52:35Z 2022-12-26T02:52:35Z 2018 Book 9781315622309 https://dlib.phenikaa-uni.edu.vn/handle/PNK/6527 https://directory.doabooks.org/handle/20.500.12854/63677 en application/pdf Routledge
institution Digital Phenikaa
collection Digital Phenikaa
language English
topic communication ethics
communication models
communication strategies
communication theory
Kinh tế Công nghiệp
Kinh tế
Quản lý
Marketing
Thương mại
spellingShingle communication ethics
communication models
communication strategies
communication theory
Kinh tế Công nghiệp
Kinh tế
Quản lý
Marketing
Thương mại
Martial, Pasquier,
Jean-Patrick, Villeneuve
Marketing Management and Communications in the Public Sector
description License: CC BY-NC-ND
format Book
author Martial, Pasquier,
Jean-Patrick, Villeneuve
author_facet Martial, Pasquier,
Jean-Patrick, Villeneuve
author_sort Martial, Pasquier,
title Marketing Management and Communications in the Public Sector
title_short Marketing Management and Communications in the Public Sector
title_full Marketing Management and Communications in the Public Sector
title_fullStr Marketing Management and Communications in the Public Sector
title_full_unstemmed Marketing Management and Communications in the Public Sector
title_sort marketing management and communications in the public sector
publisher Routledge
publishDate 2022
url https://dlib.phenikaa-uni.edu.vn/handle/PNK/6527
https://directory.doabooks.org/handle/20.500.12854/63677
_version_ 1753305797855543296
score 8.891145

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