Business : a changing world /
Business in a changing world -- The dynamics of business and economics -- Appendix A Guidelines for the development of the business plan -- Business ethics and social responsibility -- Appendix B The legal and regulatory environment -- Business in a borderless world -- Starting and growing a busines...
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| Tác giả chính: | |
|---|---|
| Đồng tác giả: | , |
| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Nhà xuất bản: |
New York :
McGraw - Hill Irwin,
2006.
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| Phiên bản: | 5th ed. |
| Chủ đề: | |
| Từ khóa: |
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| 100 | 1 | |a Ferrell, O. C. | |
| 245 | 1 | 0 | |a Business : |b a changing world / |c O. C. Ferrell, Geoffrey A Hirt, Linda Ferrell |
| 250 | |a 5th ed. | ||
| 260 | |a New York : |b McGraw - Hill Irwin, |c 2006. | ||
| 300 | |a xxxiv, 616 p. : |b illustrations ; |c 26 cm. | ||
| 520 | 3 | |a Business in a changing world -- The dynamics of business and economics -- Appendix A Guidelines for the development of the business plan -- Business ethics and social responsibility -- Appendix B The legal and regulatory environment -- Business in a borderless world -- Starting and growing a business -- Options for organizing business -- Small business, entrepreneurship, and franchising -- Managing for quality and competitiveness -- The nature of management -- Organization, teamwork, and communication -- Managing service and manufacturing operations -- Creating the human resource advantage -- Motivating the workforce -- Managing human resources -- Appendix C Personal career plan -- Marketing : developing relationships -- Customer-driven marketing -- Dimensions of marketing strategy -- Digital marketing and social networking -- Financing the enterprise -- Accounting and financial statements -- Money and the financial system -- Financial management and securities markets -- Appendix D Personal financial planning. | |
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| 650 | 0 | 4 | |a Business |x Management |
| 650 | 0 | 4 | |a Kinh doanh |x Quản lý |
| 700 | 1 | |a Ferrell, Linda | |
| 700 | 1 | |a Hirt, Geoffrey A | |
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