Business : a changing world /
Business in a changing world -- The dynamics of business and economics -- Appendix A Guidelines for the development of the business plan -- Business ethics and social responsibility -- Appendix B The legal and regulatory environment -- Business in a borderless world -- Starting and growing a busines...
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| Tác giả chính: | |
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| Đồng tác giả: | , |
| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Nhà xuất bản: |
New York :
McGraw - Hill Irwin,
2006.
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| Phiên bản: | 5th ed. |
| Chủ đề: | |
| Từ khóa: |
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| Tóm tắt: | Business in a changing world -- The dynamics of business and economics -- Appendix A Guidelines for the development of the business plan -- Business ethics and social responsibility -- Appendix B The legal and regulatory environment -- Business in a borderless world -- Starting and growing a business -- Options for organizing business -- Small business, entrepreneurship, and franchising -- Managing for quality and competitiveness -- The nature of management -- Organization, teamwork, and communication -- Managing service and manufacturing operations -- Creating the human resource advantage -- Motivating the workforce -- Managing human resources -- Appendix C Personal career plan -- Marketing : developing relationships -- Customer-driven marketing -- Dimensions of marketing strategy -- Digital marketing and social networking -- Financing the enterprise -- Accounting and financial statements -- Money and the financial system -- Financial management and securities markets -- Appendix D Personal financial planning. |
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| Mô tả vật lý: | xxxiv, 616 p. : illustrations ; 26 cm. |
| Số ISBN: | 0072973587 |