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The Significance of Bad-Faith Premises for the Strategy of Trade Mark Protection in the Light of the Latest EU Case-Law

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Bibliographic Details
Main Author: Sitko, Joanna
Format: Book
Language:English
Published: Springer 2023
Subjects:
recent CJEU case-law
EU case-law
Online Access:https://link.springer.com/article/10.1007/s40319-023-01374-z
https://dlib.phenikaa-uni.edu.vn/handle/PNK/9097
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spelling oai:localhost:PNK-90972023-09-19T08:40:43Z The Significance of Bad-Faith Premises for the Strategy of Trade Mark Protection in the Light of the Latest EU Case-Law Sitko, Joanna recent CJEU case-law EU case-law CC-BY EU case-law has long considered trade mark applications made in bad faith to be dishonest practice that involves a sign used by a third party. This approach stems from the crucial factors of bad faith stipulated by the CJEU in the Lindt case C-529/07. However, recent CJEU case-law clearly suggests that a trade mark application can also be alleged to be in bad faith when it has nothing to do with a third-party sign but instead involves a dishonest strategy for protecting the applicant’s own trade marks. The aim of this paper is to provide a comprehensive catalogue of premises for finding bad faith in the context of a trade mark application, and to analyse their importance from the perspective of business strategy for protecting trade marks. It follows from the relevant case-law that proving an applicant’s bad faith where the latter is alleged not in relation to the use of a third-party sign may be rather problematic, as it is difficult to demonstrate objective circumstances to corroborate an applicant’s subjective intentions, particularly when such intentions concern solely their own trade mark protection strategy. 2023-09-19T08:40:43Z 2023-09-19T08:40:43Z 2023 Book https://link.springer.com/article/10.1007/s40319-023-01374-z https://dlib.phenikaa-uni.edu.vn/handle/PNK/9097 en application/pdf Springer
institution Digital Phenikaa
collection Digital Phenikaa
language English
topic recent CJEU case-law
EU case-law
spellingShingle recent CJEU case-law
EU case-law
Sitko, Joanna
The Significance of Bad-Faith Premises for the Strategy of Trade Mark Protection in the Light of the Latest EU Case-Law
description CC-BY
format Book
author Sitko, Joanna
author_facet Sitko, Joanna
author_sort Sitko, Joanna
title The Significance of Bad-Faith Premises for the Strategy of Trade Mark Protection in the Light of the Latest EU Case-Law
title_short The Significance of Bad-Faith Premises for the Strategy of Trade Mark Protection in the Light of the Latest EU Case-Law
title_full The Significance of Bad-Faith Premises for the Strategy of Trade Mark Protection in the Light of the Latest EU Case-Law
title_fullStr The Significance of Bad-Faith Premises for the Strategy of Trade Mark Protection in the Light of the Latest EU Case-Law
title_full_unstemmed The Significance of Bad-Faith Premises for the Strategy of Trade Mark Protection in the Light of the Latest EU Case-Law
title_sort significance of bad-faith premises for the strategy of trade mark protection in the light of the latest eu case-law
publisher Springer
publishDate 2023
url https://link.springer.com/article/10.1007/s40319-023-01374-z
https://dlib.phenikaa-uni.edu.vn/handle/PNK/9097
_version_ 1779307154894749696
score 8.891053

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