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A consumer perspective on Corporate Digital Responsibility: an empirical evaluation of consumer preferences

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Main Authors: K. Valerie, Carl, Cristina, Mihale-Wilson, Jan, Zibuschka
Format: Book
Language:English
Published: Springer 2023
Subjects:
CDR
CDR dimensions
Online Access:https://link.springer.com/article/10.1007/s11573-023-01142-y
https://dlib.phenikaa-uni.edu.vn/handle/PNK/8480
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spelling oai:localhost:PNK-84802023-05-23T02:17:23Z A consumer perspective on Corporate Digital Responsibility: an empirical evaluation of consumer preferences K. Valerie, Carl Cristina, Mihale-Wilson Jan, Zibuschka CDR CDR dimensions CC BY While digitalization offers numerous new possibilities for value creation, managers have to overcome a number of threats and obstacles that it harbors. In this context, the concept of Corporate Digital Responsibility (CDR) is of increasing interest to practitioners. Drawing on the well-established paradigm of Corporate Social Responsibility, CDR comprises a set of principles designed to encourage the ethical and conscientious development, adoption, and utilization of digital technologies. This work aims at contributing to the evolving research base by empirically assessing consumer preferences and a consumer segmentation approach with regard to companies’ concrete CDR activities, thus supporting the operationalization of CDR. Hence, this work provides concrete guidance for firms’ CDR activities in practice. To this end, a series of Best–Worst Scaling and dual response studies with a representative sample of 663 German-speaking participants assesses consumers’ perspectives on firms’ concrete (possible) activities within several CDR dimensions. 2023-05-23T02:17:23Z 2023-05-23T02:17:23Z 2023 Book https://link.springer.com/article/10.1007/s11573-023-01142-y https://dlib.phenikaa-uni.edu.vn/handle/PNK/8480 en application/pdf Springer
institution Digital Phenikaa
collection Digital Phenikaa
language English
topic CDR
CDR dimensions
spellingShingle CDR
CDR dimensions
K. Valerie, Carl
Cristina, Mihale-Wilson
Jan, Zibuschka
A consumer perspective on Corporate Digital Responsibility: an empirical evaluation of consumer preferences
description CC BY
format Book
author K. Valerie, Carl
Cristina, Mihale-Wilson
Jan, Zibuschka
author_facet K. Valerie, Carl
Cristina, Mihale-Wilson
Jan, Zibuschka
author_sort K. Valerie, Carl
title A consumer perspective on Corporate Digital Responsibility: an empirical evaluation of consumer preferences
title_short A consumer perspective on Corporate Digital Responsibility: an empirical evaluation of consumer preferences
title_full A consumer perspective on Corporate Digital Responsibility: an empirical evaluation of consumer preferences
title_fullStr A consumer perspective on Corporate Digital Responsibility: an empirical evaluation of consumer preferences
title_full_unstemmed A consumer perspective on Corporate Digital Responsibility: an empirical evaluation of consumer preferences
title_sort consumer perspective on corporate digital responsibility: an empirical evaluation of consumer preferences
publisher Springer
publishDate 2023
url https://link.springer.com/article/10.1007/s11573-023-01142-y
https://dlib.phenikaa-uni.edu.vn/handle/PNK/8480
_version_ 1772331158216900608
score 8.881002

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