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Price fairness: square equity and mean pricing

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Bibliographic Details
Main Author: Dubravko, Radic
Format: Book
Language:English
Published: Springer 2023
Subjects:
Price fairness
Online Access:https://link.springer.com/article/10.1057/s41272-023-00418-w
https://dlib.phenikaa-uni.edu.vn/handle/PNK/8473
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spelling oai:localhost:PNK-84732023-05-22T01:16:47Z Price fairness: square equity and mean pricing Dubravko, Radic Price fairness CC BY Prices have a leverage effect on firm profits. Prices, however, have also an impact on customer’s perceived price fairness and thus indirectly on firm’s bottom line. A growing body of literature shows this. Papers on the level of the fair price, however, are rather scarce. Based on different concepts of justice, two levels of fair prices are proposed: square equity and mean prices. I run an experiment which shows that both are considered fairer than cost-based or value-based prices. The results can be used to assess fairness implications of prices ex ante and hence complement traditional pricing approaches. 2023-05-22T01:16:47Z 2023-05-22T01:16:47Z 2023 Book https://link.springer.com/article/10.1057/s41272-023-00418-w https://dlib.phenikaa-uni.edu.vn/handle/PNK/8473 en application/pdf Springer
institution Digital Phenikaa
collection Digital Phenikaa
language English
topic Price fairness
spellingShingle Price fairness
Dubravko, Radic
Price fairness: square equity and mean pricing
description CC BY
format Book
author Dubravko, Radic
author_facet Dubravko, Radic
author_sort Dubravko, Radic
title Price fairness: square equity and mean pricing
title_short Price fairness: square equity and mean pricing
title_full Price fairness: square equity and mean pricing
title_fullStr Price fairness: square equity and mean pricing
title_full_unstemmed Price fairness: square equity and mean pricing
title_sort price fairness: square equity and mean pricing
publisher Springer
publishDate 2023
url https://link.springer.com/article/10.1057/s41272-023-00418-w
https://dlib.phenikaa-uni.edu.vn/handle/PNK/8473
_version_ 1772331157543714816
score 8.891787

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