Price promotions, beneficiary framing, and mental accounting

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Bibliographic Details
Main Authors: Geoffrey, Fisher, Matthew, McGranaghan, Jura, Liaukonyte
Format: Book
Language:English
Published: Springer 2023
Subjects:
Online Access:https://link.springer.com/article/10.1007/s11129-023-09261-0
https://dlib.phenikaa-uni.edu.vn/handle/PNK/8449
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