Immunizing customers against negative brand-related information
CC BY
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Springer
2023
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| Subjects: | |
| Online Access: | https://link.springer.com/article/10.1007/s11747-023-00929-3 https://dlib.phenikaa-uni.edu.vn/handle/PNK/8446 |
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