The phygital transformation a systematic review and a research agenda
CC BY
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
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Springer
2023
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| Truy cập trực tuyến: | https://link.springer.com/article/10.1007/s43039-023-00070-7 https://dlib.phenikaa-uni.edu.vn/handle/PNK/8410 |
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oai:localhost:PNK-84102023-05-05T06:48:27Z The phygital transformation a systematic review and a research agenda Cristina, Mele Tiziana Russo, Spena Marialuiza, Marzullo phygital phygital transformation CC BY The label “phygital” (physical plus digital) has been proposed to describe how companies try to engage customers due to the exploitation of smart technologies. Although used mainly by practitioners, research into phygital’s theoretical development is lacking. We conduct a systematic literature review to obtain an overall vision of the phenomenon and to understand how the scientific debate uses the term. The in-depth analysis allows for the identification of four main aspects: (1) objects and applications, (2) context (space/place), (3) customer journey, and (4) shopping (retail) experience. Using the antecedents, decisions, and outcomes model, we offer an interpretation of the phenomenon in a more comprehensive framework. The development and use of physical and digital objects and applications (i.e., phygital resources) in a phygital context (i.e., spaces and places) affect the customer journey in a phygital manner to enable the development of new forms of phygital experience. 2023-05-05T06:48:27Z 2023-05-05T06:48:27Z 2023 Book https://link.springer.com/article/10.1007/s43039-023-00070-7 https://dlib.phenikaa-uni.edu.vn/handle/PNK/8410 en application/pdf Springer |
| institution |
Digital Phenikaa |
| collection |
Digital Phenikaa |
| language |
English |
| topic |
phygital phygital transformation |
| spellingShingle |
phygital phygital transformation Cristina, Mele Tiziana Russo, Spena Marialuiza, Marzullo The phygital transformation a systematic review and a research agenda |
| description |
CC BY |
| format |
Book |
| author |
Cristina, Mele Tiziana Russo, Spena Marialuiza, Marzullo |
| author_facet |
Cristina, Mele Tiziana Russo, Spena Marialuiza, Marzullo |
| author_sort |
Cristina, Mele |
| title |
The phygital transformation a systematic review and a research agenda |
| title_short |
The phygital transformation a systematic review and a research agenda |
| title_full |
The phygital transformation a systematic review and a research agenda |
| title_fullStr |
The phygital transformation a systematic review and a research agenda |
| title_full_unstemmed |
The phygital transformation a systematic review and a research agenda |
| title_sort |
phygital transformation a systematic review and a research agenda |
| publisher |
Springer |
| publishDate |
2023 |
| url |
https://link.springer.com/article/10.1007/s43039-023-00070-7 https://dlib.phenikaa-uni.edu.vn/handle/PNK/8410 |
| _version_ |
1765083415494787072 |
| score |
8.891145 |