Let’s face it: When and how facial emojis increase the persuasiveness of electronic word of mouth

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Bibliographic Details
Main Authors: Tobias, Maiberger, David, Schindler, Nicole, Koschate-Fischer
Format: Book
Language:English
Published: Springer 2023
Subjects:
Online Access:https://link.springer.com/article/10.1007/s11747-023-00932-8
https://dlib.phenikaa-uni.edu.vn/handle/PNK/8391
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