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Effects of advertising and R&D on spillovers from a rival’s bankruptcy

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Bibliographic Details
Main Authors: Niket, Jindal, Rebecca J., Slotegraaf
Format: Book
Language:English
Published: Springer 2023
Subjects:
advertising and R&D on spillovers
rival’s bankruptcy
Online Access:https://link.springer.com/article/10.1007/s11747-023-00931-9
https://dlib.phenikaa-uni.edu.vn/handle/PNK/7874
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Internet

https://link.springer.com/article/10.1007/s11747-023-00931-9
https://dlib.phenikaa-uni.edu.vn/handle/PNK/7874

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