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Principles of Marketing

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Main Authors: Gomez Albrecht, Maria, Green, Mark, Hoffman, Linda
Format: Book
Language:English
Published: OpenStax 2023
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Principles of Marketing
Online Access:https://dlib.phenikaa-uni.edu.vn/handle/PNK/6823
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spelling oai:localhost:PNK-68232023-03-15T08:49:50Z Principles of Marketing Gomez Albrecht, Maria Green, Mark Hoffman, Linda Principles of Marketing CC BY Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses. Concepts are further reinforced through detailed, diverse, and realistic company and organization scenarios and examples from various industries and geographical locations. To illuminate the meaningful applications and implications of marketing ideas, the book incorporates a modern approach providing connections between topics, solutions, and real-world problems. Principles of Marketing is modular, allowing flexibility for courses with varied learning outcomes and coverage. 2023-03-15T08:49:50Z 2023-03-15T08:49:50Z 2022 Book 9781711471525 https://dlib.phenikaa-uni.edu.vn/handle/PNK/6823 en application/pdf OpenStax
institution Digital Phenikaa
collection Digital Phenikaa
language English
topic Principles of Marketing
spellingShingle Principles of Marketing
Gomez Albrecht, Maria
Green, Mark
Hoffman, Linda
Principles of Marketing
description CC BY
format Book
author Gomez Albrecht, Maria
Green, Mark
Hoffman, Linda
author_facet Gomez Albrecht, Maria
Green, Mark
Hoffman, Linda
author_sort Gomez Albrecht, Maria
title Principles of Marketing
title_short Principles of Marketing
title_full Principles of Marketing
title_fullStr Principles of Marketing
title_full_unstemmed Principles of Marketing
title_sort principles of marketing
publisher OpenStax
publishDate 2023
url https://dlib.phenikaa-uni.edu.vn/handle/PNK/6823
_version_ 1760462973100359680
score 8.891145

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