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Electronic Commerce The Strategic Perspective

CC BY 3.0

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Main Authors: Richard T, Watson, Pierre, Berthon, Leyland, F. Pitt, George, M. Zinkhan
Format: Book
Language:English
Published: Global Text Project 2023
Subjects:
Electronic Commerce The Strategic Perspective
Online Access:https://www.oercommons.org/courses/electronic-commerce-the-strategic-perspective-2/view
https://dlib.phenikaa-uni.edu.vn/handle/PNK/6803
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spelling oai:localhost:PNK-68032023-03-15T04:32:25Z Electronic Commerce The Strategic Perspective Richard T, Watson Pierre, Berthon Leyland, F. Pitt George, M. Zinkhan Electronic Commerce The Strategic Perspective CC BY 3.0 This book is written both for practitioners and business students. Managers wishing to understand how electronic commerce is revolutionizing business will find that our comprehensive coverage of essential business issues (e.g., pricing and distribution) answers many of their questions. Advanced business students (junior, seniors, and graduate students) will find that the blend of academic structure and practical examples provides an engaging formula for learning. The book’s title reflects some key themes that we develop. First, we are primarily concerned with electronic commerce, which we define as using technology (e.g., the Internet) to communicate or transact with stakeholders (e.g., customers). Second, we discuss how organizations must change in order to take advantage of electronic commerce opportunities. In this sense, our book offers the strategic perspective (i.e., the best way to operate a successful business in the 21st century). Third, with the growing importance of the Internet and related technologies, organizations must take electronic commerce into account when they are creating strategic plans. Thus, electronic commerce is a strategic perspective that all firms must adopt, both in the present and in the future. In other words, an organization that does not explicitly consider electronic commerce as a strategic imperative is probably making a crucial error. Here, we focus primarily on the opportunities and tactics that can lead to success in the electronic marketplace. 2023-03-15T04:32:25Z 2023-03-15T04:32:25Z 2014 Book https://www.oercommons.org/courses/electronic-commerce-the-strategic-perspective-2/view https://dlib.phenikaa-uni.edu.vn/handle/PNK/6803 en application/pdf Global Text Project
institution Digital Phenikaa
collection Digital Phenikaa
language English
topic Electronic Commerce The Strategic Perspective
spellingShingle Electronic Commerce The Strategic Perspective
Richard T, Watson
Pierre, Berthon
Leyland, F. Pitt
George, M. Zinkhan
Electronic Commerce The Strategic Perspective
description CC BY 3.0
format Book
author Richard T, Watson
Pierre, Berthon
Leyland, F. Pitt
George, M. Zinkhan
author_facet Richard T, Watson
Pierre, Berthon
Leyland, F. Pitt
George, M. Zinkhan
author_sort Richard T, Watson
title Electronic Commerce The Strategic Perspective
title_short Electronic Commerce The Strategic Perspective
title_full Electronic Commerce The Strategic Perspective
title_fullStr Electronic Commerce The Strategic Perspective
title_full_unstemmed Electronic Commerce The Strategic Perspective
title_sort electronic commerce the strategic perspective
publisher Global Text Project
publishDate 2023
url https://www.oercommons.org/courses/electronic-commerce-the-strategic-perspective-2/view
https://dlib.phenikaa-uni.edu.vn/handle/PNK/6803
_version_ 1760462972174467072
score 8.891145

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