Principles of Marketing
CC BY
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
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OpenStax
2023
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| Truy cập trực tuyến: | https://dlib.phenikaa-uni.edu.vn/handle/PNK/6788 |
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oai:localhost:PNK-67882023-03-15T03:49:27Z Principles of Marketing Gomez Albrecht, Maria Green, Mark Hoffman, Linda Principles of Marketing CC BY Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses. Concepts are further reinforced through detailed, diverse, and realistic company and organization scenarios and examples from various industries and geographical locations. To illuminate the meaningful applications and implications of marketing ideas, the book incorporates a modern approach providing connections between topics, solutions, and real-world problems. Principles of Marketing is modular, allowing flexibility for courses with varied learning outcomes and coverage. 2023-03-15T03:49:27Z 2023-03-15T03:49:27Z 2022 Book 9781711471525 https://dlib.phenikaa-uni.edu.vn/handle/PNK/6788 en application/pdf OpenStax |
| institution |
Digital Phenikaa |
| collection |
Digital Phenikaa |
| language |
English |
| topic |
Principles of Marketing |
| spellingShingle |
Principles of Marketing Gomez Albrecht, Maria Green, Mark Hoffman, Linda Principles of Marketing |
| description |
CC BY |
| format |
Book |
| author |
Gomez Albrecht, Maria Green, Mark Hoffman, Linda |
| author_facet |
Gomez Albrecht, Maria Green, Mark Hoffman, Linda |
| author_sort |
Gomez Albrecht, Maria |
| title |
Principles of Marketing |
| title_short |
Principles of Marketing |
| title_full |
Principles of Marketing |
| title_fullStr |
Principles of Marketing |
| title_full_unstemmed |
Principles of Marketing |
| title_sort |
principles of marketing |
| publisher |
OpenStax |
| publishDate |
2023 |
| url |
https://dlib.phenikaa-uni.edu.vn/handle/PNK/6788 |
| _version_ |
1760462971347140608 |
| score |
8.891145 |