The Mass Appeal of Human Rights

This book narrates the integration of consumer culture into transnational human rights advocacy and explores its political impact. By examining tactics that include benefit concerts, graphic imagery of suffering, and branded outreach campaigns, the book details the evolution of human rights into a m...

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Tác giả chính: Pruce, Joel R.
Định dạng: Sách
Ngôn ngữ:English
Nhà xuất bản: Palgrave Macmillan 2022
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Truy cập trực tuyến:https://dlib.phenikaa-uni.edu.vn/handle/PNK/5335
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spelling oai:localhost:PNK-53352022-08-17T06:34:08Z The Mass Appeal of Human Rights Pruce, Joel R. Human Rights This book narrates the integration of consumer culture into transnational human rights advocacy and explores its political impact. By examining tactics that include benefit concerts, graphic imagery of suffering, and branded outreach campaigns, the book details the evolution of human rights into a mainstream moral cause. Drawing inspiration from the critical theory of the Frankfurt School, the author argues that these strategies are effective in attracting masses of supporters but weaken the viability of human rights by commodifying its practices. Consumer capitalism co-opts the public’s moral awakening and transforms its desire for global engagement into components of a lifestyle expressed through market transactions and commercial relationships, rather than political commitments. Reclaiming human rights as a subversive idea can reconnect the practice of human rights with its principles and generate a movement bound to the radical spirit of human rights. 2022-03-29T10:08:30Z 2022-03-29T10:08:30Z 2019 Sách https://dlib.phenikaa-uni.edu.vn/handle/PNK/5335 en application/pdf Palgrave Macmillan
institution Digital Phenikaa
collection Digital Phenikaa
language English
topic Human Rights
spellingShingle Human Rights
Pruce, Joel R.
The Mass Appeal of Human Rights
description This book narrates the integration of consumer culture into transnational human rights advocacy and explores its political impact. By examining tactics that include benefit concerts, graphic imagery of suffering, and branded outreach campaigns, the book details the evolution of human rights into a mainstream moral cause. Drawing inspiration from the critical theory of the Frankfurt School, the author argues that these strategies are effective in attracting masses of supporters but weaken the viability of human rights by commodifying its practices. Consumer capitalism co-opts the public’s moral awakening and transforms its desire for global engagement into components of a lifestyle expressed through market transactions and commercial relationships, rather than political commitments. Reclaiming human rights as a subversive idea can reconnect the practice of human rights with its principles and generate a movement bound to the radical spirit of human rights.
format Sách
author Pruce, Joel R.
author_facet Pruce, Joel R.
author_sort Pruce, Joel R.
title The Mass Appeal of Human Rights
title_short The Mass Appeal of Human Rights
title_full The Mass Appeal of Human Rights
title_fullStr The Mass Appeal of Human Rights
title_full_unstemmed The Mass Appeal of Human Rights
title_sort mass appeal of human rights
publisher Palgrave Macmillan
publishDate 2022
url https://dlib.phenikaa-uni.edu.vn/handle/PNK/5335
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