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Impacts of online word-of-mouth and personalities on intention to choose a destination

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Main Author: Tapanainen, Tommi
Other Authors: Dao, Trung Kien
Format: Article
Language:English
Published: Computers in Human Behavior 2021
Subjects:
Electronic/online word-of-mouth
Social media
Personalities
Big five model
Online Access:https://www.sciencedirect.com/science/article/abs/pii/S0747563220304039?via%3Dihub#!
https://dlib.phenikaa-uni.edu.vn/handle/PNK/1748
https://doi.org/10.1016/j.chb.2020.106656
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spelling oai:localhost:PNK-17482022-08-17T05:54:44Z Impacts of online word-of-mouth and personalities on intention to choose a destination Tapanainen, Tommi Dao, Trung Kien Nguyen, Thi Thanh Hai Electronic/online word-of-mouth Social media Personalities Big five model Q1 Electronic word of mouth (eWOM), enabled by social media, has been widely recognized as an influential marketing tool. It has been suggested that personality influences how people accept information originating in eWOM, but most research has not connected personalities with behavioral intention or information use. This study aimed to assess the link between eWOM and personalities on intention to choose a tourism destination. The research model was developed from the Big Five personality model and the information adoption model (IAM). An analysis of 647 participants in Vietnam confirmed that IAM can predict behavioral intention for tourism destinations, thereby adding to the literature, which so far has mainly utilized the technology adoption model. The result also shows that personality (specifically the traits of agreeableness, extraversion, and imagination) affects information adoption regarding tourism destinations. However, the impact of personality on behavioral intention could only be partly explained by IAM, suggesting that other variables play a role. The findings suggest avenues for future research linking personality and eWOM, as well as ways for companies to improve their customer targeting and advertising content that can be involved in eWOM. 2021-06-14T07:53:02Z 2021-06-14T07:53:02Z 2021 Article https://www.sciencedirect.com/science/article/abs/pii/S0747563220304039?via%3Dihub#! https://dlib.phenikaa-uni.edu.vn/handle/PNK/1748 https://doi.org/10.1016/j.chb.2020.106656 en Computers in Human Behavior
institution Digital Phenikaa
collection Digital Phenikaa
language English
topic Electronic/online word-of-mouth
Social media
Personalities
Big five model
spellingShingle Electronic/online word-of-mouth
Social media
Personalities
Big five model
Tapanainen, Tommi
Impacts of online word-of-mouth and personalities on intention to choose a destination
description Q1
author2 Dao, Trung Kien
author_facet Dao, Trung Kien
Tapanainen, Tommi
format Article
author Tapanainen, Tommi
author_sort Tapanainen, Tommi
title Impacts of online word-of-mouth and personalities on intention to choose a destination
title_short Impacts of online word-of-mouth and personalities on intention to choose a destination
title_full Impacts of online word-of-mouth and personalities on intention to choose a destination
title_fullStr Impacts of online word-of-mouth and personalities on intention to choose a destination
title_full_unstemmed Impacts of online word-of-mouth and personalities on intention to choose a destination
title_sort impacts of online word-of-mouth and personalities on intention to choose a destination
publisher Computers in Human Behavior
publishDate 2021
url https://www.sciencedirect.com/science/article/abs/pii/S0747563220304039?via%3Dihub#!
https://dlib.phenikaa-uni.edu.vn/handle/PNK/1748
https://doi.org/10.1016/j.chb.2020.106656
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score 8.891787

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