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Lean customer development : building products your customers will buy /

Learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the "ah-ha!" moments that inspire truly great products. Lean how to: validate or invalidate your h...

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Bibliographic Details
Main Author: Alvarez, Cindy, (Author)
Other Authors: Thanh Mai (dịch)
Format: Book
Language:English
Vietnamese
Published: Hà Nội : Công Thương ; Công ty sách Alpha, 2018.
Series:The lean series
Subjects:
Consumers > Research.
New products.
Success in business.
Người tiêu dùng > Sản phẩm > Nghiên cứu > Bí quyết thành công
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520 |a Learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the "ah-ha!" moments that inspire truly great products. Lean how to: validate or invalidate your hypothesis by talking to the right people, learn how to conduct successful customer interviews play-by-play, detect a customer's behaviors, pain points, and constraints, turn interview insights into Minimum Viable Products to validate what customers will use and buy, and adapt customer development strategies. 
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