Customer relationship management : the foundation of contemporary marketing strategy /
This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced customer...
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| Main Authors: | , |
|---|---|
| Format: | Specialized reference book |
| Language: | English |
| Published: |
New York :
Routledge ,
2017 .
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| Edition: | Second Edition. |
| Subjects: | |
| Online Access: | https://dlib.phenikaa-uni.edu.vn/handle/PNK/1643 |
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