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1
Customer journey management capability in business-to-
business
markets
: Its bright and dark sides and overall impact on firm performance
by
Christian, Homburg
,
Moritz, Tischer
Published 2023
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2
An eye-tracking study on how the popularity and gender of the endorsers affected the audience’s attention on the advertisement
by
Majid, Zahmati
,
Seyed Morteza, Azimzadeh
,
Mohammad Saber, Sotoodeh
Published 2023
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Institution
Digital Phenikaa
2
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Book
2
Author
Christian, Homburg
1
Majid, Zahmati
1
Mohammad Saber, Sotoodeh
1
Moritz, Tischer
1
Seyed Morteza, Azimzadeh
1
Language
English
2
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